When Bollywood Celebs Tweeted The Exact Same Thing About Reliance Jio, All At Once

On Sunday night, there was some unusual activity on Indian Twitter. A number of Bollywood's top celebrities tweeted at the same time and, more importantly, saying pretty much the exact same thing: praise and good wishes for Reliance's newly-launched 4G service Jio, which had just been unveiled at a glittering ceremony in Navi Mumbai.

No problem with this as a concept at all—it is what any self-respecting social media manager would aim for. But there was something unusual about this particular activity. One, they were all using almost the exact same words. Two, they pretty much got all of Bollywood's biggest names to 'tweet'. None of the stars disclosed if their tweet was a promotional activity.

Congratulations to the Jio family on this important day! Wishing Jio all the very best in enabling a Digital India #CelebratingJio

— Aamir Khan (@aamir_khan) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio

— Farah Khan (@TheFarahKhan) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio

— John Abraham (@TheJohnAbraham) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio !!

— Parineeti Chopra (@ParineetiChopra) December 27, 2015

Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio

— Sonakshi Sinha (@sonakshisinha) December 27, 2015

Congratulations to Akash and isha and the entire JIO family.The digital age of India is here #CelebratingJio.

— Varun Veer Dhawan (@Varun_dvn) December 27, 2015

T 2094 - Congratulations to Team Jio .. this is truly the beginning of Digital India .. #celebratingjio .. pic.twitter.com/0k5qZ5YAAc

— Amitabh Bachchan (@SrBachchan) December 27, 2015

Many many congratulations to the Jio Family on this landmark day! It seems like the great beginning of Digital India #CelebratingJio ❤️

— Shraddha Kapoor (@ShraddhaKapoor) December 27, 2015

More power to the entire JIO family!!! #CelebratingJio

— Karan Johar (@karanjohar) December 27, 2015

Congratulations to the Jio family for the new beginning. #DigitalIndia #CelebratingJio

— Anushka Sharma (@AnushkaSharma) December 27, 2015

What a great move! Here's to the beginning of a Digital India. Congrats to the Jio family on this amazing initiative #CelebratingJio

— Jacqueline Fernandez (@Asli_Jacqueline) December 27, 2015

Wow, creepy. Alan Moore couldn't have come up with this scenario.

Is it possible that all our Bollywood celebrities are actually undercover Reliance-promoting bots who work in the movies just to distract us? How and when did they get programmed? Whom do they all report to?

With the man himself #CelebratingJio pic.twitter.com/NoHtySVloY

— Shah Rukh Khan (@iamsrk) December 27, 2015

Oh, right. Of course.

(H/T: Karthik Srinivasan.)



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